Category Archive: Mass market launch

Dec
26

Launch a new product in the mass market

Just about everyone with a great idea for a new gadget dreams of launching a new product in the mass market. It used to be a lot easier for a small company to launch new products than it is today. Years ago, a small company with a new product or idea could start with neighborhood …

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Dec
26

Selling to mass merchants

Many of the large chains such as Wal-Mart, K-Mart, Target, Office Depot and many others, have standardized the manner in which potential new vendors submit new products for review. I don’t want to depress anyone before even getting started but in the overwhelming majority of cases, a rejection letter will arrive so fast that you’ll …

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Dec
26

Selling products to Wal-Mart

Whether you love it or hate it, as the world’s largest retailer, Wal-Mart isn’t going anywhere any time soon. The company has more than 4,000 stores in the United States alone and thousands more spread out in more than a dozen countries around the globe (source:Wal-Mart). Wal-Mart deals with approximately 60,000 different vendors from all …

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