New Product Launch

You’ve developed a great new product or idea, have done all of your homework and know exactly what you plan to offer. The only thing left for you to do is generate sales. This sounds easy enough but in the real world it is far more complicated. Every year thousands of great products and ideas are conceived but never see the light of day or reach the markets for which they were intended.

Bringing a product to market is more difficult and complex than ever before. Years ago, you could take your new product to a local retailer, speak to the owner and get your merchandise on the shelves. All of that has changed however, as mergers and consolidations in the retail industry have eliminated many of the smaller local operations entirely—many of which served as springboards for new product ideas.

Or, you are a manufacturer located outside the United States and have a successful product in your home market(s) and would like to the mass market here in the U.S. but don’t know where to begin.

The marketplace today is dominated by an increasingly smaller number of retail giants who continue to streamline and consolidate their operations. The largest chains such as Wal-Mart deal with tens of thousands of individual vendors and are out of necessity, trying to trim the number of suppliers rather than expand it. Getting an appointment with a buyer is today is becoming increasingly difficult. Last year more than 10,000 companies tried to become a Wal-Mart vendor but only 200 made the cut.

Turner Group Marketing knows how to overcome these hurdles and can help you to successfully launch your product in the mass market. We have the experience and the expertise that can enable your company to be among the successful.

Wherever your business is located worldwide, if you are a manufacturer or distributor and would like to launch your product or product lines in the United States mass market, we can help.

We will work with you as much or as little as you like and can offer assistance in the following areas:

  • Competitive analysis
  • Market research
  • Product development
  • Product strategy
  • Market positioning
  • Marketing strategy and market planning
  • Brand management
  • Packaging design
  • Promotional materials and Point-of-Purchase displays
  • Strategy development and implementation for introduction to the mass market
  • Putting your product in front of the right decision-maker
  • Sales force development
  • Sales tracking
  • Product life cycle

We would be happy to provide you with additional information and a list of clients and references upon request

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>