Turner Group Marketing offers a full range of services to help you successfully bring your product to the mass market. We will work with you as much or as little as you like and tailor a working relationship that best meets your particular needs.
What we can do for you:
- Work with you to identify and articulate what sets your product apart from the competition;
- Analyze your strengths and weaknesses;
- Work with you to develop an effective product strategy;
- Research prospects, markets and competitors;
- Streamline manufacturing processes;
- Brand licensing;
- Find importers and/or exporters;
- Identify target consumers;
- Demographics/socioeconomics
- Geographic concentration or dispersion
- Customer buying motivations
- Identify target wholesale markets and distribution channels;
- Identify and develop selling strategies to reach targeted markets;
- Identify and provide you with a list of key trade shows that reach the targeted wholesale and consumer markets;
- Develop an effective trade show presence;
- Develop realistic sales targets;
- Develop a local, regional, national or international sales force;
- Develop a realistic timeline for achieving target market penetration;
- Develop a comprehensive marketing and public relations strategy to build brand recognition;
- Develop a comprehensive strategic marketing plan that will enable you to achieve projected sales target;
- Design and develop necessary promotional materials and point-of-purchase (POP) displays;
- Develop and implement specific promotional strategies such as events or sponsorships to reach the targeted consumer market;
- Contact the buyers in target wholesale markets and make presentations;
- Provide all follow-up services as needed to get the product into the marketplace;
- Work with you to track sales and ensure that your customers are being serviced properly and product is being replenished as needed.