Just about everyone with a great idea for a new gadget dreams of launching a new product in the mass market. It used to be a lot easier for a small company to launch new products than it is today. Years ago, a small company with a new product or idea could start with neighborhood …
Tag Archive: new product launch
Dec
26
Selling to mass merchants
Many of the large chains such as Wal-Mart, K-Mart, Target, Office Depot and many others, have standardized the manner in which potential new vendors submit new products for review. I don’t want to depress anyone before even getting started but in the overwhelming majority of cases, a rejection letter will arrive so fast that you’ll …
Dec
26
Preparing your company to sell products to Wal-Mart
Before mass marketers sign the dotted line on your vendor agreement they will thoroughly investigate your company and be sure that it is financially stable and capable of fulfilling its obligations. Large mass marketers sometimes hesitate to do large-scale business with a very small firm unless they feel secure about its ability to fufill orders …